NYC is perfect for social startups.

07 Jan. 2010

While watching Alli Mooney and Meghan Keane on Good Morning Interwebs, I felt something I've felt a lot lately. Encouraged by the NYC start up community. First Round Capital has been good, and frequent, about promoting their interest in NYC lately. They were at NYTM Tuesday night too. Charlie O’Donnel from First Round Opens this morning's Good Morning Interwebs and describes his interest in NYC

Next, they interview Justin Shaffer of Hot Potato. Hot Potato is a service that captures all the media of a particular event. When someone is signing in, what they have to say about it, what media has been captured so far, or after. They do this via mobile tools and offer a clean web experience too. Please tweet anything you might have to say about Hot Potato with a #hotpotato. Trust me, they want to hear what you have to say. You can help design how events should work with mobile devices!

While this interview was taking place it occurred to me how much I believe in NYC as a place for successful startups. GMI's crazy eyes contest is an example of the type of thinking people are using for viral promotion. I suspect it was on-the-spot, which makes it even better. Simply, It's encouraging people who are watching to take part in an event that symbolizes a partnership in marketing. It's positive for Hot Potato because it promotes the tool and it's a positive for Good Morning Interwebs because everyone is coming together for a GMI reason and they use the service that needs promotion as the mechanism.

This idea is so simple and clever that I see a future for the TV media outlets. The icons of the old media must crumble, it's just the way of things. But I now see what will replace it. We have a merger of Tech Crunch and The Today Show. And, it's in New York City!