Can designers make stairs more fun?

29 Oct. 2009

Some designers were asked if they had any ideas for making the stairs more fun to take than an escalator. They focused their efforts on a subway station in Stockholm, Sweden where they transformed the stairs into piano keys.

Did it work? Yes! 66% more people chose the stairs than normal. The designers, commissioned by Volkswagon, refer to what they found as The Fun Theory, which simply states that making things fun can change behavior.